Featured Projects
Communications Initiatives has helped more than 150 departments, centers, and offices with communications projects.
Projects
MIT Now website
The Institute Office of Communications created MIT Now to provide a central resource for information on evolving Covid-19 policies and guidance as we began the 2020-21 academic year.
MIT Schwarzman College of Computing branding
The creation of the MIT Stephen A. Schwarzman College of Computing was announced in October 2018. The college was developed to address global opportunities and challenges presented by the ubiquity of computing and the rise of artificial intelligence...
“What does your remote look like?” Facebook campaign
When the campus was de-populated in March 2020 due to Covid-19, many MIT faculty and staff members, students, and alumni began working from home. We started to miss the faces we were accustomed to seeing on campus...
MIT homepage
The MIT homepage is the digital front door to the Institute. The design had last been refreshed in 2009, and it was overdue for an update. Initial research led us to three primary goals: help users better navigate MIT...
MIT Libraries branding
The Institute-wide Task Force on the Future of Libraries challenged the MIT Libraries to set a bold course for the coming decades: to provide a model for more open, connected, and innovative research libraries worldwide....
Policies website
MIT has many policies that cover various aspects of working, studying, and living here. A portal website was needed that would enable community members to quickly and accurately find policy information...
#ThisIsMIT video contest
While MIT students are known to be academically exceptional, it’s less known how well rounded, creative, and artistic they are. To showcase what students do outside of the classroom, we wanted to create a campaign to encourage them to produce their own videos...
MIT Events Calendar
The MIT Events Calendar was about 15 years old and had an outdated design and minimal functionality. We set out to create an upgraded events calendar that was contemporary, user friendly, and socially engaging...
The Engine website and collateral
When MIT decided to announce The Engine, a new initiative that aims to fill the gap between scientific and technological entrepreneurial activity and commercialization, a website and other materials were needed—on a very short timeline—to support the effort...
Faculty Governance website
Because the MIT faculty plays many key roles in the governance of the Institute, it was essential to have a modern, user-friendly website for governance information and resources...
Commencement social media display
Each year, social posts with congratulatory messages are shared on the jumbotrons as the graduates arrive at Killian Court for the ceremony. MIT needed a new system that would streamline the process, allow for content curation, and have a more modern look and feel...
Department of Facilities master branding
The Department of Facilities approached us to reassess and realign their branding. The goal: to promote cohesiveness among the department’s various groups and convey alignment with the MIT brand...
Century in Cambridge social media
The centennial of MIT’s relocation from Boston to Cambridge was a celebration we wanted to share with the world via social media. Coordinating a high-level initiative that involved more than 200 departments, labs, and centers would prove a massive yet doable challenge...
Work-Life Center Seminar Series materials
The Work-Life Center was set to relaunch its seminar series and looked to us to help rebrand the program. We helped them determine the best methods to promote interest in their expanded offerings...