MIT’s graphic identity represents the culture and values of the Institute. Clear, correct, and consistent implementation of our graphic identity helps reinforce MIT’s reputation throughout the world and provides cohesiveness across all departments.
Using the MIT logo
The MIT brand is the strongest and most prominent of the many identities in the MIT community. And the MIT logo—the shorthand representation of that brand—is perhaps the most recognizable graphic identifier. By incorporating the MIT logo into your communications, you send the message that you connect with the power and promise of the Institute.
The MIT logo is the primary identifier for the Institute and must appear on all of your communications, including websites, print publications, stationery, and signage.
To learn more about brand standards for the Institute, visit the MIT Graphic Identity site.
With master branding, the MIT brand is the brand of your organization, and everything the MIT brand stands for immediately connects to you. This includes a specific font and the official Institute color palette.
Please note: This logo must be created by our team to ensure that it’s designed to brand standards. We will provide you with files for web, print, Microsoft Office applications, and social media at no cost.
Equal focus branding
With equal focus branding, your organization’s brand and the MIT brand are represented with equal weighting. The MIT logo and your department’s identity are visually balanced.
Please note: This combined logo must be designed by our team to ensure that it follows brand standards. We will provide you with files for web, print, Microsoft Office applications, and social media at no cost. We also can provide the template to approved graphic designers.
Organization focus branding
Organization focus branding is appropriate when you want the brand of your department or group to take precedence. While your identity has visual prominence, the MIT logo must appear within the same visual field as your department’s identity. Our team can help your department determine and execute this branding relationship.
To learn more about branding options, visit the MIT Graphic Identity site.
Using the MIT seal
The MIT seal is a historical symbol that should be reserved for ceremonial use, such as diplomas or certificates. The MIT logo is the Institute’s primary symbol and should be used on all websites, print publications, and stationery.
To learn about proper use of the MIT seal, visit the MIT Graphic Identity site.
Color is an important element of any graphic identity. When you use MIT’s official colors in your communications, you are establishing and reinforcing your connection to the Institute.
The MIT logo was designed in two colors to emphasize its three distinct letters. The primary color combinations are black and red, red and gray, and black and gray. Yet, the MIT logo also may be used in custom colors to coordinate with your department’s communications. Learn more about the dos and don’ts with color.
The MIT seal may be used in red, black, or white (white may be used only on a red or black background).
To learn more about proper color usage, visit the MIT Graphic Identity site.