The Office of Communications has started to look at how we might improve the experience of visiting the MIT campus—one of the Institute’s most important interactions with prospective students and the public in general. As a part of this effort, we partnered with Institute Events and Admissions to update the Campus Walking Tour map. The old map needed a design refresh, as it was not particularly easy to navigate due to the overwhelming amount of content and the way it was organized.
We had three primary objectives: improve the overall usability of the map, create a full-color version to infuse more energy into the design (as well as black and white for ease of printing), and update and reorganize the copy. Our team partnered with Ink Design to update the design, and with copyeditor Linda Walsh for an editorial review of the content.
We pared down the copy significantly and kept only the most relevant points of interest to make it easier to navigate the campus. For the visual design, we replaced a basic line drawing with a fully illustrated view of campus, which creates a more fun and welcoming feel. The new map debuted at Commencement, and we’ve received positive feedback from visitors and the MIT community.