Events
Join us for presentations throughout the year to learn about trends and best practices in the world of communications. Registration is required.
Past events
Alt Text: Why You Need It and How to Write It
If you are publishing with images in your communications work — on websites, in newsletters, or on social media — you should be using alt text, the brief image descriptions used for both accessibility and search engine optimization. But what makes the most impactful alt text? This presentation will provide the basics for understanding why alt text is important, as well as best practices for attributes such as length, amount of detail, consistency across images, and more. We'll go over a number of examples to help make your alt text the best that it can be.
This presentation is for MIT staff. Please register for Zoom details.
If you need an accommodation to attend this event, please specify on the registration form.
Presenter
Maia Weinstock, Deputy Editorial Director, MIT News Office
Applying a DEI Lens to MIT Communications
Many of us know that diversity, equity, and inclusion (DEI) are top priorities for MIT, but we may need some guidance on how to apply these important principles to our communications. Join us for a presentation with Let's Empower, Advocate, and Do (LEAD), where we'll learn to:
- Identify the dos and don’ts of authentic allyship for communications professionals in higher education.
- Apply a DEI lens to reflect on and improve existing written communication practices for websites, social media posts, newsletters, etc.
- Practice creating inclusive and culturally competent communications using a series of scenarios and case studies.
- Understand the important role communications professionals play in influencing and informing MIT’s culture of diversity, equity, inclusion, and belonging.
If you weren't able to attend the workshop hosted by the Institute Community & Equity Office last fall, at which LEAD presented The Power of Language Part 1: Inclusive, Culturally Competent & Trauma-Informed Best Practices, we recommend watching the workshop video prior to this session.
This presentation is for MIT staff.
If you need an accommodation to attend this event, please specify on the registration form.
Presenter:
Kyrah J. Altman, Co-Founder and CEO, LEAD, Inc.
Put Your Analytics Into Action
Whether you use Google Analytics or any other measurement tool, it's essential to know what you're measuring and why. Join us to learn about a framework for defining clear, measurable goals that will help you stay focused on the most meaningful and actionable data. We'll discuss a process for setting objectives, defining key performance indicators (KPIs), and choosing the appropriate tactics and channels to help you succeed.
This presentation is for MIT staff.
Presenter:
Mike Pastore, Associate Director, Analytics, MIT Sloan School of Management
