Upcoming events

Sleep Better, Stress Less

Thursday, November 12, 2020 - 2:00 pm to 3:00 pm
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We’re pivoting from our usual communications topics to focus this presentation on well-being, which can help us both personally and professionally. This session will provide strategies to help you reboot your sleep schedule, get the best quality sleep you can, and make getting up in the morning easier. You’ll learn about resources available from MIT to decrease stress and improve sleep health, and we’ll conclude with optional stretches and relaxation practices that can be used anytime to wind down or counteract “Zoom strain.”

This presentation is for MIT staff. You will receive the Zoom link a few days before the presentation.

Presenter
Susanna (Zan) Barry, Senior Program Manager, Community Wellness at MIT Medical

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Past events

Captioning at MIT: What Do I Need to Do Now?

Thursday, April 16, 2020 - 1:00 pm to 2:30 pm
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In a few months, new requirements will go into effect around captioning video and audio content hosted on MIT websites and platforms, resulting from a settlement with the National Association of the Deaf. We’ll cover the key terms of the settlement and the new captioning requirements, best practices, and the captioning process itself. Come with your questions, and you’ll leave with the tools and resources needed to address the new requirements.

This presentation is for MIT staff.

Presenters:
Dahlia Fetouh and Anthony Moriello, Office of the General Counsel
Kathy Cahill and Katherine Wahl, Disability and Access Services
Ann Adelsberger, MIT Medical
Kris Brewer, Center for Brains, Minds & Machines

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Getting to Know You... Communications Collaboration

Monday, December 9, 2019 - 1:00 pm to 2:00 pm
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Many MIT offices offer valuable services to the community, but are you aware of the opportunities to engage with them to promote your programs and services? Join us to learn about the work of a few key offices and find out how to effectively collaborate with them to spread your message.

This presentation is for MIT staff.

Presenting offices:

  • Career Advising & Professional Development: Kendyl Maher-Trumble, Communications Specialist
  • Office of Government & Community Relations: Sarah Gallop, Co-Director; Ashley Kennedy, Financial and Communications Coordinator
  • Priscilla King Gray Public Service Center: Halley Kamerkar, Communication and Development Manager
  • Reference Publications: Kimberly Mancino, Director

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Design Trend Forecast 2020

Wednesday, October 16, 2019 - 10:00 am to 11:00 am
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Upstatement, a Boston-based digital communications firm, will share graphic and digital designs from around the web that show where typography, art direction, interaction, and interfaces are headed.

This presentation is for MIT staff.

Presenters:
Scott Dasse, Principal
Holly Copeland, Creative Director
Nathan Hass, Creative Director

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Essentials of Search Engine Optimization

Tuesday, May 14, 2019 - 1:00 pm to 2:00 pm
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Search engine optimization (SEO) plays an important role in helping your audiences easily access your website’s content. Join us to learn some easy steps you can take to improve your site’s ranking on Google and other search engines. We will address:

  • What SEO is and why it’s important
  • How Google identifies the most relevant websites related to search terms
  • How to develop a list of targeted keywords
  • Drupal modules and WordPress plug-ins that assist with SEO performance

This presentation is for MIT staff.

Presenter
Skadi Gidionsen, UX and Digital Director, Opus Design

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Intro to Facebook Live

Tuesday, March 19, 2019 - 1:00 pm to 2:00 pm
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Facebook Live video streaming has become increasingly popular, and it can be an effective way to showcase your department’s events and grow your followers. Join us at a panel discussion to learn about the resources available at MIT, best practices, and the process for hosting a successful live stream. This presentation is for MIT staff.

Presenters
Chia Evers, Communications Associate, Media Lab
Jenny Fowler, Manager of Social Media Strategy, Communications Initiatives
Kevin Tierney, Streaming Media Manager, MIT Video Productions

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Communications Case Studies, Round 5

Monday, December 10, 2018 - 1:00 pm to 2:30 pm
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Join us for the latest installment of this series that features recent projects by MIT communications staff. This presentation is for MIT staff.

Presenters

Lori LoTurco, Human Resources
HR website

Mary Beth O’Leary, Mechanical Engineering
Video and news story strategy

David Orenstein, Picower Center for Learning and Memory
Innovations & Inventions print and web integration

Andi Sutton, Abdul Latif Jameel Water & Food Systems Lab
J-WAFS name change

Stephanie Tran, Division of Student Life
Instagram student takeover

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Discovering Discovery: Uncovering What Your Audience Wants and Needs

Friday, November 16, 2018 - 11:00 am to 12:00 pm
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Your supervisor just said it’s time to redesign the department website. The project stakeholders—at least the ones you know about—have a very specific idea for the new site, but how do you know it’s the right approach for your audience? How can you make sure your colleagues are on the same page about the most effective, desirable, maintainable, and economical approach for the project before it even really gets underway?

Discovery is the process of identifying who your users are, what they value, and what they want, as well as the challenges your site or application must address. No matter whether you’re using a traditional waterfall project management process or the rapid iterations of Agile, you need to understand your audience’s behavior and goals in order to deliver the best solution for everyone.

In this presentation for MIT staff, you’ll learn:

  • Why every website or application development project should include a discovery process
  • What tasks discovery includes, and what documentation you’ll have at the end 
  • How to convince stakeholders to invest in discovery, either with a vendor or with internal resources
  • How to run “quick and dirty” discovery on your own

Presenter
Debby Levinson, UX Design & Consultation

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Optimizing Your Office of One

Monday, October 15, 2018 - 10:00 am to 11:00 am
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Being a communications department of one can definitely bring its challenges. But being small doesn’t mean you can’t be mighty! Join us to learn actionable tips for strategically planning, executing, and reporting on communications projects and how to prioritize your project list. Even if you are part of a communications team, you’ll still get some practical take-aways. This presentation is for MIT staff.

Presenters
Matt Cyr, Vice President of Strategic Practices, Primacy
Michelle Lentz, Account Director, Primacy
Regina O’Toole, Senior Project Manager, Primacy

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Top 10 Best Practices for Department Websites

Thursday, May 31, 2018 - 1:00 pm to 2:00 pm
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MIT will be launching its new homepage and top-level experience this summer. A key focus of that effort has been to help our audiences more easily find the information they seek. We already know from analytics and survey data that learning more about MIT departments is a top user goal.

This presentation will provide practical tips about how to create a better user experience on your department’s website based on best practices and research conducted by the Nielsen Norman Group across more than 100 university websites.

We will discuss and highlight key recommendations geared specifically toward what we know about MIT’s audiences, their top reasons for visiting our sites, and how they’ve told us we could improve their experience. Topics will include common characteristics of MIT’s audience segments, tips for organizing content to serve each group, and methods for making it easier to navigate through your site.

This presentation is for MIT staff, particularly those responsible for managing their department’s website(s).

Presenters
Mark Brown, Director of Digital Learning Experience, Open Learning
Mike Pastore, Communications Specialist, Communications Initiatives

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Survey Says... Best Practices in Surveys

Thursday, May 24, 2018 - 1:00 pm to 2:00 pm
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Platforms such as SurveyMonkey and Qualtrics have made it easy for us to create and administer our own surveys, but did you know that MIT Institutional Research (IR) has survey data you can access about many of MIT’s audiences?

We’ll cover the types of data IR has available, which types of surveys you can conduct with broader coordination across the Institute, and which populations require prior approval to survey. We’ll also cover best practices when creating your own surveys. This presentation is for MIT staff.

Presenter
Jon Daries, Senior Project Manager, MIT Institutional Research

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Content Strategy’s Role in Creating Good User Experiences

Tuesday, March 27, 2018 - 11:00 am to 12:00 pm
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Many of us know that we should have a content strategy for our websites, social media, and other communications, but how do we go about it? We’ll cover the principles of content strategy for creating an optimal user experience and some tips for getting started. This presentation is for MIT staff.

Presenter
Chris LaRoche, User Experience Consultant, MIT Accessibility & Usability Team

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Communicating with Designers

Monday, February 5, 2018 - 1:00 pm to 2:00 pm
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Working with designers is often an integral part of our job, but it isn’t always easy to express our vision and needs. Through this session, we’ll learn actionable techniques to better communicate with designers using basic design vocabulary, processes, and principles. This presentation is for MIT staff.

Presenter
Julia Frenkle, Creative Director, Opus Design

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