The Work-Life Center was set to relaunch its seminar series and looked to us to help rebrand the program. We helped them determine the best methods to promote interest in their expanded offerings.
The Work-Life Center team contacted us to discuss their project goals and to learn the most effective ways to reach the MIT community. We recommended design firms and writers for the project, as well as the types of promotional materials that would have the most impact on their audiences. At the kickoff meeting, we covered the project goals, team roles, deliverables, and deadlines with the creative team. We also obtained print estimates and provided feedback during the content and design processes.
The campaign was a success: Nearly a third of seminar attendees learned about the series through campaign posters or postcards. The Work-Life Center worked with the design team to create collateral for the next seminar cycle, which featured a seasonal motif to differentiate the materials from the previous semester’s.