Upcoming events

Channel Your Way to YouTube Success

Wednesday, November 15, 2017 - 3:00 pm to 4:00 pm
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Join us to learn how to best leverage YouTube for your department or program's communications goals, and find out what makes MIT’s main YouTube channel so successful. We'll cover tips and best practices for optimizing your channel, closed captioning, uploading videos, thumbnail choice, channel organization, playlists, cards, cross-promotion, metadata, and much more. This presentation is for MIT staff.

Presenter
Melanie Gonick, Video Producer and Editor, MIT News Office

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Web Accessibility: Encouraging Digital Diversity

Monday, December 4, 2017 - 11:00 am to 12:00 pm
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Join us to learn how you can make your websites and applications more accessible, an important step to ensure inclusiveness and meet established standards. We'll cover how and where to get started with assessment, what questions to ask vendors, and when to seek assistance. The presenters will give a brief overview of accessibility, describe the most common issues they encounter, and discuss how to address them. This presentation is for MIT staff.

Presenters
Kathy Cahill
, Associate Dean, Accessibility and Usability, Office of Undergraduate Education
Rich Caloggero, Accessibility Consultant, Office of Undergraduate Education
Chris LaRoche, User Experience Consultant,  Office of Undergraduate Education
Katherine Wahl, Accessibility and Usability Consultant,  Office of Undergraduate Education

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Past events

Intro to Human-Centered Design

Monday, October 2, 2017 - 2:00 pm to 3:00 pm
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There is a lot of rhetoric about being more audience-centric but very little information on how to take action as an individual or team. Join us if you and your team are hungry to build communications from the outside in, rather than the inside out. This interactive presentation will introduce you to hands-on tools and supporting resources to help you integrate human-centered design into your work and the work of your team. This presentation is for MIT staff.

Presenter
Caitlin Silverstein, LUMA Institute

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Intro to Inclusive Communications

Thursday, March 30, 2017 - 1:00 pm to 2:00 pm
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How is MIT’s commitment to diversity, equity, and inclusion represented in your communications efforts? Do you feel you could be more comfortable when it comes to issues of identity: gender, race, sexual orientation, ability, etc.?

This session will give you the foundation you need to incorporate an inclusive communications approach into your current strategy. We’ll take a look at inspirational examples and total failures with an eye toward how you can create an inclusive digital environment while avoiding stereotypes and other common pitfalls.

Presenter
Jessica Fish, Senior Strategist, Leader Networks

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Digging Deeper Into Google Analytics

Tuesday, January 31, 2017 - 1:00 pm to 2:00 pm
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You’ve got data flowing in, but how do you make it actionable? Join us to learn about reporting, measurement, and optimization within Google Analytics so you can understand your audience and make data-driven decisions.

Presenter
Ryan McMorrow, Analytical Lead, Google

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Communications Case Studies, Round 4

Thursday, December 15, 2016 - 1:00 pm to 2:30 pm
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Join us for the latest installment of this series that features recent projects by MIT communications staff.

Presenters
Jennifer Burke, Communications Manager, and Laurie Everett, Communications Officer, Office of the Vice President for Finance
Vice President for Finance website

Laura Chichisan, Communications Coordinator, Priscilla King Gray Public Service Center
CityDays campaign

Jenny Fowler, Manager of Social Media Strategy, Communications Initiatives
Century in Cambridge social media

Chad Galts, Director of Communications, School of Engineering
Spotlight on collaboration: NSE, SoE, and MIT News

Stacie Slotnick, Assistant Director of Communications, Media Lab
Media Lab website

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User-Centered Design: A Practical Toolkit for Making Sites That Work

Tuesday, October 18, 2016 - 10:00 am to 11:00 am
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User-centered design might sound intimidating, or get framed by stakeholders as “extra work,” but it can be very simple, straightforward, and valuable. In this presentation, we’ll walk through a set of exercises, practices, and rationales that you can follow to make sure that the websites or tools you’re creating are designed with your customers in mind.

Presenter
Mark Brown, Director of Digital Learning Experience, Office of Digital Learning

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Communications Case Studies, Round 3

Thursday, May 12, 2016
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Lots of great communications work is happening across campus. Come and learn from your peers as they share their experiences on recent projects.
 
Afterward, join us at a social gathering for fellow communications staff.
 
Presenters
Barbara Malec, Art Director, Resource Development
Yvonne Ng, External Outreach and Annual Giving Manager, and Aimee Gillespie, Digital Publication Specialist, OpenCourseWare
Michael Rutter, Director of Media Relations, School of Engineering
Leah Talatinian, Communications Officer, Office of the Arts
Andrew Whitacre, Communications Manager, Comparative Media Studies/Writing

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Creating Great Videos on a Budget

Tuesday, May 3, 2016
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While most of us have limited media production resources, that shouldn’t stop us from creating engaging, dynamic videos. Our neighbors from the Harvard Graduate School of Education will share some tips and techniques for making great content with the tools you have.
 
Presenters
Iman Rastegari, Multimedia Producer, Harvard Graduate School of Education
Matthew Weber, Director, Digital Communications Strategy, Harvard Graduate School of Education

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Snapshot of Social Media Trends

Tuesday, April 26, 2016
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If you are interested in knowing where social media is heading, this session is for you. Join us to learn about emerging trends and user preferences and consumption, as well as what it takes to stand out in an exceedingly noisy and competitive environment.
 
Presentation materials
Slides
 
Presenter
Jenny Fowler, Manager of Social Media Strategy, Communication Production Services

Trello for Project Management and Successful Teams

Tuesday, March 22, 2016
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Learn why relying on email alone breeds chaos for project managers and how better tools can help create effective and organized teams. Understand how to use Trello (launched at TechCrunch Disrupt in 2011), which is used by The New York Times, Adobe, PayPal, and Google, as well as by teams across MIT, to improve the way they work.
 
Presentation materials
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Presenter
Stephanie Leishman, Apiarity

Media Relations in the MIT News Office

Friday, December 11, 2015
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Learn how the News Office approaches and measures its work with members of the media. Also, get tips on how to assess and respond to media inquiries to your department, lab, or center (DLC); ways you can leverage the MIT News platform to promote your news; and approaches to media monitoring and coverage reports for your DLC. This presentation also will go over Institute procedures for filming requests, such as documentary productions, and requests from sponsors to reference your DLC, faculty member, or MIT in a press release. 
 
Presenters
Kimberly Allen, Director of Media Relations and Deputy Director, MIT News Office
Sarah McDonnell, Manager, Media Relations, MIT News Office

Communications Case Studies, Round 2

Tuesday, November 10, 2015
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Join us for the latest installment of this well-attended series and learn from your colleagues as they share their experiences on recent projects.
 
Presenters
Kris Guay, Director of Admissions Communications, Admissions
Kim Haberlin, Senior Communications Officer, Chancellor’s Office
Bill Litant, Communications Director, AeroAstro
Lillie Paquette, Multimedia Producer, School of Engineering
Janet Walzer, Director of Communications, Human Resources

Using Hootsuite to Manage Social Media

Thursday, November 5, 2015
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Learn how colleges and universities are using Hootsuite to manage social media. This presentation will highlight real-world examples with a focus on student engagement, building public and influencer awareness, and fundraising and recruiting.
 
Presentation materials
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Presenter
Erica Ayotte, Customer Success, Hootsuite

Best Practices in Photo and Video Permissions

Tuesday, May 19, 2015
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Do you know when you must obtain permission from people appearing in your photos and videos? How long should you keep release forms? Can you use photos or video footage for a purpose other than what was originally intended? Join us to learn the answers to these questions and many more.
 
Presenters
Elizabeth Levy, Counsel, Office of the General Counsel
Jaren Wilcoxson, Counsel, Office of the General Counsel

Advanced Media Integration

Tuesday, May 5, 2015
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Join us to learn how to break down the silos in your marketing efforts and create campaigns that take advantage of the connections among social networking, traditional media, and websites. You will see case studies that show how universities and businesses are integrating social media with traditional and web communications to reach key objectives.
 
Presentation materials
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Presenter: Stephanie Leishman, Social Media Strategist, Communication Production Services

Social Media Analytics: Quantitative and Qualitative Reporting

Tuesday, April 7, 2015
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Learn the basics of social media reporting and discover why numbers aren’t everything. After this session, you’ll know how to incorporate qualitative storytelling with quantitative measurements in reports in order to show impact, qualify metrics, and communicate upward. 
 
Presentation materials
Slides
 
Presenter
Stephanie Leishman, Social Media Strategist, Communication Production Services

Communications Case Studies, Round 1

Tuesday, March 24, 2015
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Since last fall’s Social Media Case Studies presentation was so well received, we’re doing it again, this time with all types of communications projects. You’ll take away tips from successful projects that you can apply to your own communications.
 
Presenters
Tom Gearty, Editorial Director, Resource Development
Stephanie Leishman, Social Media Strategist, Communication Production Services
Kellen Manning, Communications Coordinator, Division of Student Life
Maura Rizzuto, Work-Life Special Projects Administrator, MIT Work-Life Center
David Tytell, Communications Manager, MIT Medical

How to Make LinkedIn a Marketing Machine

Wednesday, March 4, 2015
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With more than 332 million members worldwide, LinkedIn is the world’s largest professional network on the Internet. According to research from the Content Marketing Institute, 67% of nonprofit marketers are using LinkedIn to distribute content for their organization. Join us to learn important tips, best practices, and strategies for transforming LinkedIn from a place where HR professionals can find talent into a place that you can use effectively for content marketing.
 
Presentation materials
Slides
 
Presenter 
Greg Jarboe, Co-founder and President, SEO-PR

Emerging Social Networks

Thursday, February 5, 2015
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When Instagram launched in 2010, it was considered an emerging social media platform. At the time, Facebook had been available to the public for four years, but Instagram is now growing at a much faster rate than Facebook (23% to Facebook’s 3%) and gets much more engagement. Although MIT’s Facebook page has 200 times more followers than its Instagram account, the two accounts have similar amounts of user likes and comments per post. Join us to learn which platforms are considered the emerging social networks of 2015 and how they function.
 
Presentation materials
Slides
 
Presenter
Stephanie Leishman, Social Media Strategist, Communication Production Services

Social Media Case Studies

Wednesday, December 3, 2014
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Think of this as social media speed learning. See some real-life examples and get advice from several departments who are doing social media well. Come join us for this action-packed, fast-paced, multi-part presentation. 
 
Presenters
Nancy Adams, Communications Administrator, D-Lab
Zach Church, Content Editor, and Kate O’Sullivan, Editorial Director, MIT Sloan
Nse Umoh Esema, Program Director of Community Media Projects, Community Innovators Lab
Nicole Morell, Social Media Community Manager, Alumni Association
Scott Murray, Social Media Specialist, Global Education and Career Development

Google Updates: Panda and Penguin and Hummingbird, Oh My!

Tuesday, November 4, 2014
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According to Compete PRO, 34.52% of the incoming traffic to mit.edu sites in July 2014 came from Google.com. That’s 1,403,774 out of the 4,065,881 visits to these sites from the U.S. that month. This presentation will explain how search works and give an overview of the more than 200 unique signals or “clues” that Google’s algorithms use today. It also will cover three major updates to Google’s algorithms, named Panda, Penguin, and Hummingbird. And it will take a look at the algorithms of the second-largest search engine, YouTube.
 
Presentation materials
Slides
 
Presenter
Greg Jarboe, Co-founder and President, SEO-PR

You Should Click on This

Tuesday, October 28, 2014
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Take a deep dive into the MIT Alumni Association’s email marketing data with strategist Joe McGonegal. Beyond open/click-through rates, what are the most meaningful data to track? And if MIT constituencies already love to read and click, how does one improve on impressive numbers? Joe will brief us on the tests he’s done on newsletters and campaigns in his “email lab,” provide 10 tips for improving email performance, and share some of his favorites from around campus.
 
Presentation materials
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Presenter
Joe McGonegal, MIT Alumni Association

Tumblr 101

Thursday, October 16, 2014
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Hosting more than 197 million blogs, Tumblr is a whole world in itself. It’s a great choice for connecting with a younger demographic, since 39% of its visitors are under 25. If you are completely befuddled by terms like “aslkjf;alsdflak;lkjaaslkdf,” aren’t sure what a “note” is, and want to wield the power of reblogging, attend this presentation. 
 
Presentation materials
Slides
 
Presenter
Stephanie Hatch Leishman, Social Media Strategist, Communication Production Services

The Power of Images in Social Media

Thursday, September 25, 2014
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Images are an integral part of online social communication: Facebook acquired Instagram for $1 billion; according to Flickr, 3.5 million photos were being uploaded to their site every day in 2014; and Snapchat messages require an image, but not necessarily text.
 
In this presentation, you’ll learn about the power of images specifically in online media as it relates to communicating for your department. You’ll also get tips on how to include more images in your social media content. 
 
Presentation materials
Slides
 
Presenter
Stephanie Hatch Leishman, Social Media Strategist, Communication Production Services

Time Management for Social Media

Wednesday, May 14, 2014
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Whether social media management is 5%, 50%, or 100% of your job description, you want to do it the best you can in the time you have. Learn how to be more efficient with your social media management through tools and techniques.
 
Presentation materials
Slides
 
Presenter
Stephanie Hatch Leishman, Social Media and Email Marketing Specialist, Communication Production Services

Creating Communications That Connect: What’s Your Strategy?

Thursday, April 17, 2014
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In a world where the average person is bombarded with more than 3,500 marketing messages per day, it is crucial that organizations communicate clearly and consistently. Learn how to best develop a strategic roadmap for identifying and creating the right mix of communications vehicles–whether web, print, or social media–ensuring consistent visual identity, message, voice, and alignment with the MIT brand.
 
Presentation materials
Slides
 
Presenters
Tammy Dayton, Moth Design
Dave Demerjian, 43,000 Feet

Instagram 101

Tuesday, March 25, 2014
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Launched in the fall of 2010, Instagram is a relatively new platform next to giants like Facebook and Twitter. What makes this social network unique is that it restricts content creation to mobile devices and its content to a square. Learn what makes Instagram wildly popular and how to use it for higher education communications.
 
Presentation materials
Slides
MIT on Instagram
Stephanie Hatch Leishman on Instagram
 
Presenter
Stephanie Hatch Leishman, Social Media and Email Marketing Specialist, Communication Production Services

Social Media for Events

Wednesday, March 12, 2014
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With social media, you can feel the pulse of an event and listen in on the many different conversations that stem from one keynote speaker’s remarks. The immediacy and connectivity provided by social networks help participants engage more with one another and give more people a voice. Learn how to optimize your social media efforts before, during, and after an event.
 
Presentation materials
Slides
Storify recap of how attendees shared their thoughts via Twitter during the presentation
 
Presenter
Stephanie Hatch Leishman, Social Media and Email Marketing Specialist, Communication Production Services

Video on the Web: Plan It, Make It, Share It

Wednesday, January 22, 2014
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Over one billion videos are watched online every day. In a month, over four billion hours of video are watched on YouTube alone. In this online video world, it’s important to know how to effectively use this medium:

Preparing: What are good uses for online video, and how can video play a role in a broader communications plan? What does it take to produce a video? How much does it cost?

Short-form storytelling: What are the elements of a good story? How can you effectively tell your story in a small package? What are some optimal video lengths? What makes a video go viral?

Production basics: When does a DIY approach work? What about working with professionals? What are some key technical issues and considerations?

Sharing video: What are the most popular video platforms? How can you integrate videos with social media?

Presentation materials
Options for captioning video at MIT

Presenters
Lawrence Gallagher, Director, MIT Video Productions/AMPS
Chris Boebel, Manager, Multimedia Development, MIT Video Productions/AMPS
Amanda Justice, Operations Coordinator, MIT Video Productions/AMPS
Stephani Roberts, Web Accessibility Consultant, Information Systems & Technology

Introduction to MailChimp

Wednesday, November 20, 2013
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More than 3 million people and companies of all sizes use MailChimp to send about 6 billion emails every month. Join us to learn about the ease of sending targeted emails and creating mobile-friendly campaigns.

Helpful tips

Presenters
Amy Ellis, Head of Partnerships and Integrations, MailChimp
Ashley Wilson, Senior Client Relations Lead, MailChimp 

Facebook and Google+: Different Networks, Different Strategies

Wednesday, November 6, 2013
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Join us to learn about the differences between Facebook and Google+ and how to use those differences to achieve more success on each network.

Presentation materials 
Slides

Additional information
Google+ Demographics
Facebook vs. Google+
Google+ dimensions cheat sheet

Presenter
Stephanie Hatch, Social Media and Email Marketing Specialist, Communication Production Services 

Introduction to Facebook Insights

Wednesday, October 23, 2013
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You manage a Facebook page, but perhaps you really don’t know how you’re doing beyond followers and the engagement you see on your timeline. Or, maybe you’ve opened up Insights but gotten lost in the numbers. You’ll get a basic introduction to Insights so you can start reporting, tracking, and changing for the better.

Presentation materials
Slides

Presenter
Stephanie Hatch Leishman, Social Media and Email Marketing Specialist, MIT Communication Production Services 

Free Online Tools for Managing Social Media

Thursday, September 19, 2013
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You can get more out of your social media management using free tools that can be found online. Join us for a tour of tools that can be used to assist with content management, monitoring, and analytics. 

Presentation materials
Slides

Presenter
Stephanie Hatch, Social Media and Email Marketing Specialist, MIT Communication Production Services

Best Uses of Images in Social Media

Wednesday, May 8, 2013
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More than 5 million photos are uploaded to Instagram every day, and 250 million to Facebook, according to the Huffington Post. Learn how images can change the way people interact with your department and how to best use imagery in your own content creation.
 
Presentation materials
Why images are important
What to post
How and where to post
 
Presenter
Stephanie Hatch, Social Media and Email Marketing Specialist, MIT Communication Production Services

Using Social Media for Academics

Wednesday, April 10, 2013
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Join us to learn about the social networks that academics use to network, research, streamline, and make life more interesting.
 
Presentation materials
Slides
 
Presenter
Stephanie Hatch, Social Media and Email Marketing Specialist, MIT Communication Production Services

Integrating Social and Traditional Media

Wednesday, March 13, 2013
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Social media works best when combined with other types of media, including web and print. In this presentation, you’ll learn methods for effectively integrating social and traditional media.
 
Presentation materials
Slides
 
Presenter
Stephanie Hatch, Social Media and Email Marketing Specialist, MIT Communication Production Services

Flickr at MIT

Wednesday, February 27, 2013
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More and more MIT communicators are using the popular photo sharing service Flickr. Learn about the Flickr interface, best practices for setting up an MIT Flickr account, basic functionality, privacy and permissions, and sharing features.
 
Presentation materials
Slides
 
Presenters
Emer Garland, Communications Specialist, MIT Communication Production Services
Tom Pixton, Communications Specialist, MIT Communication Production Services

Yammer 201

Wednesday, February 13, 2013
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About 1,400 members of the MIT community are using Yammer for networking, discussion, help, training, and project management. If you already have some basic experience with Yammer, join us to learn more about Yammer’s features and how they are being used at MIT.

Presentation materials
Slides

Presenter
Stephanie Hatch, Social Media and Email Marketing Specialist, MIT Communication Production Services

Email Marketing Best Practices

Tuesday, December 4, 2012
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According to the email marketing service MailChimp, the average eduction/training-related email campaign has an open rate of just under 17%, and for events, 16%. The click rate is even lower, at about 3%. The numbers show that getting your email read is becoming more difficult. Join us to learn how to increase opens and clicks, from choosing the right subject line and incorporating a more readable design to list management and measuring results.
 
Presentation materials
Slides
 
Presenter
Stephanie Hatch, Social Media and Email Marketing Specialist, MIT Communication Production Services

Facebook Pages: Features and Tactics

Tuesday, October 23, 2012
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Join us to learn about types of content, scheduling and targeting, and multimedia, as well as best practices, tone, settings, Facebook policies, and Insights (analytics). You’ll leave with an understanding of how to use Facebook page functionalities and how to improve your content strategy. 
 
Presentation materials
Slides
 
Presenter
Stephanie Hatch, Social Media and Email Marketing Specialist, MIT Communication Production Services

Social Media Strategy

Tuesday, September 25, 2012
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Do you feel like you are posting whatever you can find in a flurry of chaos? Do you doubt what benefit your efforts are bringing you? Join us to learn how to fit your social media efforts into your greater communications strategy, including priorities, audiences, objectives, platforms, and tactics. You’ll come away with a goal-oriented outlook on your social communications and ideas on how to improve them.

Presentation materials
Slides

Presenter
Stephanie Hatch, Social Media and Email Marketing Specialist, MIT Communication Production Services